Filed under: Customer Satisfaction, Customer Service, Customer retention, Increased sales, business | Tags: Business development, Business improvement programs, Business practices, Business retention, Complaint tracking database, Consultant, Costing models, Customer relations, Customer retention, Customer Service, Improved market share, increased profit, Increased sales, Management service, Market share, Marketing, Marketing plans, Marketing programs, Measurement systems, Personnel assessments, Training
The question that must be asked is: What is more important Customer Service or Office Eficiency?
Many would side with Office Efficiency over Customer Service.Others would vote the other way. Why?
Is this because they do not know what Customer Services is? Or is it because “Office Efficencies” can be quantified while Customer Service is more subjective? Do they understand customer service? Is improving the efficiencies just easier?
One should think these questions through before they place programs in place. I would suggest the real question is… Will you get what you really want and what is it you really want – increased sales?
If increased sales is the ultimate goal. Then will this be attained faster by being more efficient or having better customer service? Perhaps there is a combination of both!
I would give priority to programs that improve Customer Service first but then also improve office efficiencies!
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