Comments on: Why is customer service deemed important yet rarely gets priority at most companies? http://cornerstonemanagement.wordpress.com/2008/06/03/why-is-customer-service-deemed-important-yet-rarely-gets-priority-at-most-companies/ Just another WordPress.com weblog Thu, 15 Oct 2009 15:09:34 +0000 http://wordpress.com/ hourly 1 By: Tim Rueb http://cornerstonemanagement.wordpress.com/2008/06/03/why-is-customer-service-deemed-important-yet-rarely-gets-priority-at-most-companies/#comment-7 Tim Rueb Mon, 18 Aug 2008 02:42:49 +0000 http://cornerstonemanagement.wordpress.com/?p=5#comment-7 I would say it depends on your competition. If customer service is the factor that differentiates you with them, my guess it would be high. If the differentiation comes from products, or the new release of said products, then customer service would be lower on the list. I think it also depends on if a company uses 'lifetime value' as it's key measurement when looking at clients and when dealing with maintaining balance between growth and retention. I would say it depends on your competition. If customer service is the factor that differentiates you with them, my guess it would be high. If the differentiation comes from products, or the new release of said products, then customer service would be lower on the list.

I think it also depends on if a company uses ‘lifetime value’ as it’s key measurement when looking at clients and when dealing with maintaining balance between growth and retention.

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